Hello Ella

Hello Ella sells handmade sustainable jewellery pitched squarely at everyday wear rather than occasion buying. Necklaces, bracelets, studs, hoops, and rings, with pieces starting around $45. The brand voice leans into colour and good-vibe living, which for a jewellery store means the site has to carry personality rather than just display a grid of product photos. The Shopify store handles more than a catalogue. There's a slide-out cart with a free-shipping progress meter that tracks how much more a shopper needs to add, a spend threshold most D2C stores use to lift average order value. Payment coverage runs across cards, Apple Pay, Google Pay, Shop Pay, and Diners Club. Customer accounts are region-aware, resolving to a locale and country at login. Two channels sit alongside the main storefront. An affiliate programme lets creators and partners earn on referral, and a retail partnerships page opens a wholesale route for stockists. A climate commitment page carries the sustainability positioning that the brand is built on. A second D2C jewellery brand on the same delivery team. Two stores in the same niche isn't a coincidence; it's a team that knows the category.